MiWadi has agreed a five-year sponsorship deal with the Football Association of Ireland to become official partners of the FAI Football Camps.

Ireland’s number one squash brand, MiWadi, will be the title sponsor of the largest summer grassroots football programme in the country, bringing together two organisations committed to fostering fun, fitness and community for children across Ireland.

In its 29th year, the renowned FAI Football Camps offer the opportunity for children aged 6-14 years of age a positive, safe and social environment to enjoy football. Taking place throughout July and August at football clubs across the country, the camps will provide youngsters with a chance to participate in a week-long summer football programme delivered by qualified FAI coaches and club volunteers. 

Open to children of all abilities, or those looking to start their football journey, the camps provide an opportunity to make football accessible, enjoyable and inclusive for all. The FAI Football camps go beyond just football development and translate into everyday life, allowing young players to develop important life skills such as teamwork, resilience, and confidence.  

 Speaking on the partnership, Kevin Donnelly, Managing Director of Britvic Ireland, commented: "MiWadi is Ireland’s number 1 squash brand, part of Irish life for nearly a century. Partnering with the FAI Football Camps is a natural step for us. MiWadi promotes active lifestyles and adds a splash of fun and healthy hydration to everyday moments. We look forward to working with the FAI to create unforgettable experiences for thousands of children across Ireland this summer and beyond."

FAI Commercial Director Sean Kavanagh said: “We’re delighted to announce MiWadi as our title partner for FAI Football Camps for the next five years: “The FAI Football Camps are all about bringing young people together in a fun and positive environment, making MiWadi the perfect partner for one of the most significant grassroots football programmes in the country. We look forward to working with them as we head into the 30th anniversary of the programme next year.”

FAI Grassroots Director Ger McDermott added: “Our FAI Football Camps are the perfect way for tens of thousands of young people to have fun, improve their skills, and make new friends every summer. Our camps are run via FAI Club Mark accredited clubs and staffed by a team of qualified, vetted and enthusiastic coaches in a safe and positive environment. On behalf of our Clubs, Staff, Coaches and Volunteers, I thank MiWadi and look forward to working together to strengthen our football camps over the next five years.”

As an advocate for active, happy lifestyles, MiWadi shares the FAI’s commitment to fostering a positive and inclusive environment for young footballers.